Transport for NSW has today announced it will use Twitter-linked digital billboards and the social media voices of everyday people to encourage loved ones to drive safely these summer holidays.
As proud partners of Transport for NSW the Wanderers have thrown their support behind the #SeeYouSoon drive safe campaign for this holiday period.
Using the hashtag #SeeYouSoon, messages from the public will be displayed across a network of digital billboards, on social media, online and in-stations across the state for drivers and commuters to see on their journey.
This year alone, 375 lives have been lost on the state’s roads, 40 more than the same period last year – mothers, fathers, friends and loved ones who never made it home for Christmas.
The #SeeYouSoon campaign will focus on something just as impactful as those numbers - the emotional connection between holiday travellers, their friends and families.
The innovative approach will remind people not to be complacent before setting off and to celebrate every safe journey this summer.
NSW Centre for Road Safety Executive Director Bernard Carlon said too many lives have been lost on NSW roads this year and reminded everyone that they should never underestimate their ability to change people’s behaviours.
“Whether it’s a gentle reminder as loved ones are headed out the door or a more personal message to a friend or family member on social media – these messages can be a powerful reminder to those on our roads and can even save someone’s life.”
“That’s why we’re calling on everyone to tweet their #SeeYouSoon messages to be displayed for their loved ones as well as all drivers across NSW.”
“Summer holidays should be a happy time, but the road toll during this busy period is a reminder of the importance of us all coming together to make every journey a safe one.”
The campaign was launched today by road safety ambassadors including The Wiggles, Australian Cricketer Peter Nevill, Jarred Tyson of the Western Sydney Wanderers and players from the Sydney Swans and the Greater Western Sydney Giants.
The #SeeYouSoon campaign forms part of NSW Government’s commitment to bringing the road toll closer Towards Zero.
Those wishing to participate are being encouraged to tweet a message to their loved ones at home or before they get in the car using the hashtag #SeeYouSoon, as a promise and reminder to drive safely.
So, what's your message to friends and family on the road this holiday season?
Make every journey a safe one this summer.
For more information about the #SeeYouSoon campaign visit: www.towardszero.nsw.gov.au