"We Are the West" shortlisted for Mumbrella Award

Western Sydney Wanderers FC "We Are The West" campaign has been shortlisted for the Mumbrella Sports Marketing Awards for Best Membership Drive or Fan Engagement Campaign.

The Wanderers teamed up with creative production house, Chisel Productions, to create a campaign featuring real fans and real stories from the club's Western Sydney community. 

'We are the West' was a call to arms and a reminder that the Wanderers are more than just a football club, it is the empowerment of the community of Western Sydney.

It's not about where you're from, or where you're going, but who you're wandering with. 

We aren't from the West.

We are the West.

The 60" digital short and 30" TVC, aired across Foxtel channels with the campaign also featuring six "We are the West" stories featuring members of the Wanderers family who contributed their time, energy and passion for the shoot including some of the club's hardest working and most loyal members, volunteers and players. 

The series was created to focus on the pride and community the Wanderers have created as they embarked on their final season of home matches away from their spiritual home in Parramatta where they will return to their newly built stadium this season. 

"The Wanderers family is about all those attached to the club - the fans, the members, the volunteers, our players and staff," said Wanderers CEO John Tsatsimas. 

"We are the West echoes the sentiment that is in our community - while we come from all walks of life, all backgrounds and cultures, together we represent a growing, diverse and incredible part of Australia - Western Sydney."

Shortlisted Best Membership Drive or Fan Engagement Campaign
We Are The West – Chisel Productions for Western Sydney Wanderers Football Club
VR Summer Smash – Sydney Cricket and Sports Grounds, Cricket Australia with Pixeloco for Sydney Cricket and Sports Grounds
NRL Finals Dash – Pixeloco for NRL
The Sydney Kings – Owned & managed by TSE – TSE
Indian Summer Festival at the MCG – TLA Worldwide for Cricket Australia

Credits
Client: Western Sydney Wanderers
Production Company: Chisel
Executive Producer: Pat Sidoti
Director: Zak Kaczmarek
DOP: Tim Oxford
Colourist: Tim Wreyford
Sound Design: Declan Diacono